WESTIN MENU
PROJECT OVERVIEW
In this project, the primary goal was to transition from traditional printed menu cards to digital menus on iPads. As the designer, my role entailed a deep understanding of the diverse customer base served by the hotel's multiple restaurants, each offering distinct cuisines and settings. My task was to infuse the luxury experience associated with each restaurant's theme into the digital interface. This comprehensive design process encompassed sketching, wireframing, meticulous user flow analysis, prototype development, and ultimately crafting the final user interface to deliver a premium and seamless dining experience.
PROBLEM
The inflexibility and environmental drawbacks of traditional paper menus pose challenges to The Westin Hotel's aspiration to enhance the overall customer experience within their dining venues. It needs an alternative and modern solution for this.
PROJECT SCOPE
To implement dynamic interactive digital menus to provide real-time content updates and luxurious user experience.
WIREFRAMES
ASILO - TROPICAL
VISUAL ELEMENTS
COLOR STYLE
Pastel palette for a modern and chic appearance, using varying opacities for depth.
FONTS
EB Garamond: Timeless elegance in a serif font.
Josefin Sans : Sleek and modern sans-serif font, radiating simplicity and sophistication.
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ELEMENTS
Tropical flora and fauna that merges with the brand logo and style.
HI-FIDELITY INTERFACE
AAFREEN - REGAL INDIAN
VISUAL ELEMENTS
COLOR STYLE
Light chrome for better visibility, keeping a warm tint that gives a welcoming and royal experience.
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FONTS
EB Garamond: Timeless elegance in a serif font.
Hind: A modern sans-serif font with Indian influence.
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ELEMENTS
Lanterns, mandalas and elephant graphics inspired from the Indian culture.
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HI-FIDELITY INTERFACE
DAILY TREATS - ARTISANAL CAFE
VISUAL ELEMENTS
COLOR STYLE
White background to highlight the colorful artisanal cafe food, with greens and browns to justify the brand and nature of delicacies.
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FONTS
EB Garamond: Timeless elegance in a serif font.
Montserrat: Versatile and contemporary sans-serif font known for its clean and geometric design.
ELEMENTS
Hand-sketched illustrations revolving around coffee beans, plants and instruments to maintain the cafe theme.
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HI-FIDELITY INTERFACE
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