TERRAFIQUE
PROBLEM
Lack of platforms that provide both creative freedom and ease in building terrariums and comprehensive plant care information.
OPPORTUNITY
An experiential platform that offers a wide range of customization options to make your plant with detailed plant care information.
my solution
An e-commerce website that lets users build and customize their own terrarium while learning about plant care.
WHO WAS I DESIGNING FOR?
Key Takeaways From Amanda
She wants to create and customize her own terrariums to decorate her home.
Key Takeaways From Gary
He is new to plant parenting and is often confused about what to buy. He needs guidance and information.
Key Takeaways From Brian
He has an extensive collection of plants and wants to add more to it, but cannot find time to go to stores and purchase them.
WHAT DID THE USERS WANT?
- As an Artistic Enthusiast, I want to customize every aspect of my terrarium, from plant selection to decorative elements, so that I can express my creativity and have a unique piece of living art in my home.
- As a Busy Urban Gardener, I want to easily browse and purchase personalized terrariums online, so that I can enhance my indoor garden without spending hours in traditional brick-and-mortar stores.
- As a Novice Nature Lover, I want to receive guidance on plant selection and care, so that I can confidently enjoy the beauty of indoor gardening without feeling overwhelmed by the process.
- As a Gift Shop Owner, I want to source personalized terrariums for my store, so that I can offer unique and thoughtful gifts to my customers who appreciate both plants and personalized decor.
Summary of User Stories
1. Easy customization
2. Smooth browsing
3. Information on plant care
USER JOURNEY MAP
MOODBOARD
Visuals I Aimed To Create
- Minimal design with ample amount of white space
- Emphasis on the greens of the plant
- Semi-realistic appearance of plants
INITIAL MOCKUPS
What went wrong?
- Less emphasis on the plant
- Text not highlighted
- Overcrowded and goes against my goal of a minimal UI
What went wrong?
- Weak affordance of browsing
- Very loud interaction, can be disturbing for multiple scrolls, and is not minimal
BRANDING & ELEMENTS
The name "Terrafique" blends two elements: "terra," which means "earth" or "land" in Latin, reflecting the natural aspect of the terrariums, and "fique," derived from "magnifique" in French, meaning "magnificent" or "beautiful."
AI IMAGE GENERATION
All the images used on the website were generated using ChatGPT. After multiple prompts and editing using Photoshop, I picked a set of images that best suited the style of the page.
Why Did I Use AI?
To achieve a uniform and consistent look and feel for the plants, I used AI prompts with clear instructions like 'top view, white background, light shadows'.
PRIMARY USER FLOW
Creating a terrarium involved 4 stages - Adding plants, Choosing a container, Choosing fillers, and a Summary page.
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